Tools: Adobe Illustrator, Adobe Photoshop

Project Goal: Create a speculative product that responds to a current issue that could impact our future.

Process: For this project, I chose to focus on our increasing reliance on ultra-processed foods. I began this process by researching these food products, how they have impacted the human population, how reliant we are on them now as compared to the past, and what exactly they are made out of that makes them so popular. Ultimately, a main takeaway was that ultra-processed foods have become so popular because of their ease of use, cheap price as compared to health foods, and addictive taste. From there, I formulated the idea for a line of spray-on “nutrients” that would allow people to eat their favorite junk foods but feel like they were eating healthy.

Result: The final product is “Don’t Worry Eat Happy”, a line of spray-on “nutrients” that are advertised as products that allow consumers to eat whatever they want and get the “healthy nutrients” they need at the same time. Ultimately, this project is meant to ask the question, “How far would we go and what would we blindly trust to not have to give up the unhealthy foods we love?”.